home *** CD-ROM | disk | FTP | other *** search
- Path: zetnet.co.uk!demon!hchworth.demon.co.uk
- From: Paul Chan <paul>
- Newsgroups: comp.sys.amiga.misc
- Subject: Re: The March Amiga?
- Date: Thu, 25 Jan 1996 10:02:47 GMT
- Message-ID: <822564167.16574@hchworth.demon.co.uk>
- References: <19960116.7BC3530.F0AB@obscurity.pd.mcs.net> <821874508.3436@hchworth.demon.co.uk> <149860@cup.portal.com> <822391965.15255@hchworth.demon.co.uk> <Pine.LNX.3.91.960125152428.8677E-100000@mail.inhb.co.nz>
- NNTP-Posting-Host: hchworth.demon.co.uk
- X-NNTP-Posting-Host: hchworth.demon.co.uk
- X-Mailer: Mozilla 1.1N (X11; I; SunOS 5.4 sun4m)
- MIME-Version: 1.0
- X-URL: news:Pine.LNX.3.91.960125152428.8677E-100000@mail.inhb.co.nz
- Content-Transfer-Encoding: 7bit
- Content-Type: text/plain; charset=us-ascii
-
- Ross Deeley <rossdee@inhb.co.nz> wrote:
- >On Tue, 23 Jan 1996, Paul Chan wrote:
- >
- >> Getting new users:
- >>
- >> 1) Advertise in the press (video mags, computer mags, TV, etc)
- >> 2) When the buyers come into the shop, make sure that the sale srep doesn`t say
- >> the Amiga is CRAP and please look at this nice PC instead.
- >
- >Thats a bit outside Amiga Technologies control, except maybe at Escom
- >shops. If the salesman is paid commission then of course hes going to
- >recommend a higher priced higher spec PC rather than a 1200. (The answer
- >of course it to run courses for the sales people and show 'em how good
- >the amiga is, and also how to use it.
-
- I don`t know about commissions, but you don`t need a salesman to tell you
- something is good if the customer believes that the machine they are getting is
- a "bargain" at the price. Besides, salesmen might say the PC is good because
- they believe the Amiga is crap. They are not necessarily looking out for their
- commission but giving customers a "good service" in steering them away from
- what he may believe is a waste of 400 UK pounds.
-
- >
- >> 3) Don`t call it an Amiga. A lot of UK computing folks still associate the
- >> Amiga with the A500. It`s a bad association and should be eliminated by making
- >> the Amiga name a smaller part of a new name that "really rocks". In other
- >> words, make sure that the new netsurfing box has a cool name other than Amiga.
- >
- >IN terms of 'new' users, more of them would not have heard of Amiga at all,
- >than would have a negative image of the brand name.
-
- Have you lived in the UK for the last few years? No? Then you`ll know that the
- general UK person who has never bought a computer sees someone who is "in the
- know" to get tips on what`s the best (if they can) - they usually say that the
- Amiga is "Crap", buy a PC. Heck, even kids would say buy a PC, since them and
- their mates know that the Amiga is "crap" for games, and they only have to go
- into their local Game store to see that there are shelves of cool games
- software for the PC, so they`ll try to persuade their parents to go for a PC
- instead too.
-
- It`s THAT shallow.
-
- >
- >> No. The right price is under 299, or it`ll never become a mass market product,
- >> and Saturn, Philips, Oracle, et al will start to take over with their high
- >> price marketing campaigns.
- >
- >I do wish people would give an indication of which currency they are
- >talking about - this is an international forum. (And we haven't got a
- >single worldwide currency (yet)). I guess you're refering to UK# here.
-
- Sorry , yes, I was talking UK pounds, I usually put UK pounds after my prices
- but I guess I forgot this time ;)
-
-